Honda created a contextual marketing campaign
Honda created a contextual marketing campaign for the 2018 Fit that uses elements native to each media platform to demonstrate the key benefit: that the Fit is small but roomy. Likewise, in the brand’s 15 second ad on Hulu, buttons from the Hulu video player are packed into the back of the Fit. On Snapchat and Instagram Stories, emojis and other native elements, like finger drawn type, get packed into the back. Also on Snapchat, Honda will be the first automaker to capitalize on the platform’s Dynamic Filter Component to geo target those celebrating the Labor Day weekend and returning college students with fun Fit themed graphics launching in September. Even in the rich media online banners, the Fit Sport interacts with typical banner elements, like the Learn More button.
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